REPUTATIONMANAGEMENT.GURU Request the standing brief
Answer-engine reputation counsel

Machines already answer the question about your company.

We govern that answer. Search results, AI assistants, review surfaces and the knowledge graph are treated as one system — audited, corrected, defended and reported to the board on a fixed cadence.

Retained work for boards, founders, funds and multi-location operators. Bespoke scope. No dashboards you have to interpret yourself.

Live answer trace
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Sources the model would cite
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Illustrative trace. Engagements begin with the real one: 40 prompts, five engines, every citation mapped to an owner.
Generative engine optimisation/ Search suppression/ Entity & knowledge panel control/ Crisis counsel/ Review governance/ Generative engine optimisation/ Search suppression/ Entity & knowledge panel control/ Crisis counsel/ Review governance/
58%
of brand questions now resolve inside an AI answer, before a click happens.
5
engines tested every cycle: ChatGPT, Gemini, Perplexity, Claude, AI Overviews.
14d
from engagement to a board-ready exposure map with named owners.
200
published answer-first briefs, structured for citation by machines and people.
01 — Capabilities

Six mandates, one operating picture.

Most firms sell one lever and call it a strategy. Reputation is a system: what the index holds, what the model says, what the graph knows, what customers write, what the press repeats, and what the company does next. We run all six against one exposure map.

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02 — Method

Audit. Correct. Occupy. Report.

A fixed sequence, run in 90-day cycles. Every phase ends in a document your general counsel and your CFO can both use.

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03 — AEO & GEO

Citation share is the new first page.

Answer Engine Optimisation asks a narrower question than SEO: when a model answers a question in your category, which sources does it lean on, and what does it assert about you? We measure that as citation share, then engineer it — structured data, corrected source records, authoritative published answers, and removals where the claim is false.

The library on this site is part of the mechanism. Two hundred briefs, each answering one executive question in the first forty words, each marked up so a retrieval system can quote it cleanly.

Open the library
Citation share, first two cycles
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Baseline Cycle two
Composite of anonymised retained engagements. Ranges, not guarantees — we will not quote a number we cannot audit in front of your team.
04 — Sectors

Where a wrong answer costs the most.

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From the library

All 200 briefs →
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Find out what the machines say before your next board meeting.

Send one line about the company. You get a prompt-level exposure read across five engines, the first page as it stands today, and a candid view of what is fixable and what is not.

Confidential. No obligation. Signed by a named partner.

Demonstration form. Wire to your CRM before launch.